With additional competition, constantly changing algorithms and search engine rules, Search engine optimization (SEO) now requires greater expertise to handle it.
Having realized this fact, many marketing companies like web developers, PAGE RANK firms, hosting companies, etc. : all which used to undertake their clients SEO processes (along with their specialized services) by themselves, now agree that SEO is a process that is better left to the specialists in the industry, thus, treating the duty off their neck. It has given rise to SEO reselling.
Your plant that wants to sell SEO services often hires a white label SEO provider, to perform the entire SEO process for its client on behalf of it. While doing this white seo label SEO provider remains private, thus keeping the brand image of the sales channel reseller complete.
Following are the key benefits of reselling SEO services from a white label SEO provider.
Better quality of service: White label SEO services are offered by specialist providers, who have skilled team of professionals dedicated in order to SEO. The expertise of these providers helps in developing methods and steps that strengthen the online presence of your patient’s business. They monitor and track a trends, competitor’s strategies, research for the targeted keywords : all which are needed to improve organic search result listings of your patient’s website.
Addresses your patient’s requirements: White label SEO providers are specialists in SEO and understand the type of your patient’s business and implement appropriate SEO techniques that build-up online standing of your patient’s business. They also understand that your business’s reputation is also at risk, should any error occurs from their side.
Offer full-fledged SEO services: White label SEO providers offer comprehensive solution for all your clients SEO needs. They offer both on-page and off-page optimization techniques to improve search engine.
On-page optimization techniques include : development of title and meta tags, keyword rich content on internet site, URL mapping, website design, image optimization, etc. On-page optimization are directly related to the usability of a website, that greatly affects the web page listing in search engine results positioning.
Off-page optimization techniques include : link building, copy writing, online reputation management, content marketing, searching for relevant key phrases for the business, directory listings, submission of write-ups, etc. Off-page optimization techniques indirectly promote the patient’s website. They contribute more to the rankings of a website and search search engines.
These tactics aid in improving online visibility and generate higher profits for your patient’s business.
Offer more services: White label SEO providers offer many other Internet marketing services that can complement SEO strategies and give more desirable results than expected for your client. Therefore, you can get rest from the duty of developing a functional, comprehensive digital marketing strategy for your client. They have staff ready for performing all these additional services too, like ppc traffic (PPC), display advertisements, E-mail marketing, etc. These when coupled with SEO give higher RETURN ON YOUR INVESTMENT.
Handle technical work: SEO is a continuous process. For your patient’s website to get continuously listed in first pages, the SEO team has to continuously track and monitor the performance of the website in SERP’s. This needs greater level skills such as acquiring more links, creating content with targeted keywords in particular frequencies, continuously creating good quality content, etc. All these activities which can be an additional burden on you can be handled by the white label SEO provider easily and efficiently.
You can concentrate on other essential aspects: As the provider takes care of all the technical marketing details, you can focus more on the customer service activities than on maintenance of projects. You can spend your quality time on addressing various other areas of your patient’s business like, tracking the number of sales, providing back-up for the client, efficient and regular revealing of the regular progress, following him up on various other services, preparing invoices, etc. all which can improve your patient’s experience of working with you.
Stays private: A white label SEO provider acts as a secret associate for you. He remains private while offering good quality SEO services for your client, which thus, helps you sustain your credibility. In the end, your client is satisfied and so are you.
Saves costs: As SEO gets more complicated, you need to employ more talented individuals or train your existing resources to offer better services. By outsourcing techniques SEO needs to a white label SEO, you can eliminate these training and start-up costs of forming a technically proficient team. This also reduces your labor costs and other expense costs that incur from deploying additional human and technical resources.